How can companies ensure continuous improvement in their customer experience teams' intercultural competency to stay competitive in an ever-evolving global market landscape?

Companies can ensure continuous improvement in their customer experience teams' intercultural competency by providing ongoing cultural sensitivity training and education. They can also encourage diversity and inclusion within the team to foster a more inclusive and understanding environment. Additionally, companies should regularly seek feedback from customers of different cultural backgrounds to identify areas for improvement and address any cultural blind spots. By prioritizing intercultural competency development, companies can better serve a diverse customer base and stay competitive in the global market landscape.