How can companies ensure that cross-functional training and workshops not only improve employees' understanding of CX-related roles, but also result in tangible business outcomes such as increased revenue or market share?

Companies can ensure that cross-functional training and workshops lead to tangible business outcomes by aligning the training with specific business goals and objectives. This can involve setting clear expectations for how the training will impact revenue or market share. Additionally, companies can track the impact of the training through key performance indicators related to customer experience, such as customer satisfaction scores or retention rates. Finally, companies should ensure that employees have the resources and support they need to apply their new skills and knowledge to their roles effectively, ultimately driving positive business outcomes.