How can companies ensure that their CX Ambassadors are continuously improving and evolving to better represent the company's values and goals to customers?

Companies can ensure that their CX Ambassadors are continuously improving by providing ongoing training and development opportunities. Regular feedback and performance evaluations can also help identify areas for improvement and growth. Encouraging open communication and collaboration among CX Ambassadors can foster a culture of learning and sharing best practices. Additionally, aligning CX Ambassadors' goals and incentives with the company's values and goals can motivate them to continuously strive for excellence in representing the company to customers.