How can businesses effectively gather and analyze feedback from customers who have utilized self-service options to continuously improve and personalize their customer support strategies?

Businesses can effectively gather feedback from customers who have utilized self-service options by implementing surveys or feedback forms within the self-service platform. They can also track customer interactions and behavior to gain insights into areas for improvement. Analyzing this feedback through data analytics tools can help identify patterns and trends that can inform personalized customer support strategies. Additionally, businesses can use customer feedback to iterate on their self-service options and make them more user-friendly and efficient.