How can businesses ensure that cross-functional collaboration not only improves customer experience and satisfaction, but also leads to long-term loyalty and advocacy from customers?

Businesses can ensure that cross-functional collaboration improves customer experience and satisfaction by breaking down silos between departments and encouraging open communication and sharing of information. By aligning all teams towards a common goal of enhancing the customer experience, businesses can create a seamless and consistent experience for customers. This can lead to long-term loyalty and advocacy from customers as they receive a more personalized and efficient service that meets their needs and exceeds their expectations. Additionally, businesses can track customer feedback and metrics to continuously improve their processes and offerings based on customer insights gained from cross-functional collaboration.