How can companies ensure that their employees are actively applying the feedback gathered from customers to drive continuous improvement in their customer interaction skills and overall service delivery?

Companies can ensure that their employees are actively applying customer feedback by implementing regular training sessions focused on customer interaction skills. They can also create a system for employees to track and monitor their progress in implementing feedback. Additionally, companies can incentivize employees to actively use customer feedback by tying performance evaluations and rewards to improvement in customer interaction skills. Lastly, companies should foster a culture of continuous improvement by encouraging open communication and collaboration among employees to share best practices and learn from each other's experiences.