How can companies ensure their ongoing training programs are not only improving employees' customer interaction skills, but also fostering a culture of exceptional customer service throughout the organization?

Companies can ensure their ongoing training programs are effective by incorporating real-life scenarios and case studies that focus on customer interaction. They should also provide regular feedback and coaching to employees to help them improve their skills. Additionally, creating a culture of exceptional customer service throughout the organization can be achieved by setting clear expectations, recognizing and rewarding employees who demonstrate outstanding customer service, and embedding customer-centric values into the company's mission and vision. Regularly reviewing and updating training programs based on feedback and performance evaluations can help ensure continuous improvement in customer service skills and overall company culture.