How can companies ensure that their technology-enabled cross-functional collaboration not only improves the overall customer experience, but also fosters a culture of innovation and continuous improvement within the organization?

Companies can ensure that their technology-enabled cross-functional collaboration improves the overall customer experience by implementing communication tools that facilitate real-time information sharing among teams. Additionally, they can foster a culture of innovation by encouraging employees to share ideas and experiment with new technologies to solve customer pain points. Continuous improvement can be achieved by setting measurable goals, collecting feedback from customers and employees, and using data analytics to identify areas for enhancement. Ultimately, creating a collaborative environment where employees feel empowered to innovate and contribute to the organization's success is key to driving both customer satisfaction and organizational growth.