How can companies ensure that their customer service training programs are consistently improving communication with customers in their preferred language and upholding the brand's values over time, rather than just in the immediate post-training period?

Companies can ensure that their customer service training programs are consistently improving communication with customers in their preferred language and upholding the brand's values over time by implementing ongoing training and reinforcement sessions. This can include regular refresher courses, role-playing exercises, and feedback mechanisms to address any gaps in communication. Additionally, companies should provide resources such as language training materials, translation tools, and cultural sensitivity training to support their employees in delivering high-quality service. It is important for companies to monitor and evaluate the effectiveness of their training programs regularly to identify areas for improvement and make necessary adjustments to ensure long-term success.