How can companies ensure that the cultural competence of their customer experience teams continues to improve over time after they have completed intercultural training?

Companies can ensure that the cultural competence of their customer experience teams continues to improve over time by providing ongoing education and resources to reinforce the training. This can include regular workshops, seminars, and access to cultural sensitivity materials. Encouraging team members to actively seek out opportunities to engage with different cultures outside of work can also help them apply their training in real-world situations. Additionally, incorporating cultural competence into performance evaluations and providing feedback on interactions with diverse customers can further reinforce the importance of cultural awareness in customer service.