How important do you think it is for a CX ambassador to not only resolve customer issues, but also to build a strong relationship with customers to increase loyalty to the company?

It is crucial for a CX ambassador to not only resolve customer issues but also to build strong relationships with customers to increase loyalty to the company. Building relationships helps create a positive customer experience and fosters trust and loyalty. Customers are more likely to return and recommend the company to others if they feel valued and connected to the brand. By focusing on both issue resolution and relationship building, CX ambassadors can help improve customer retention and drive business growth.