How do you think advancements in technology, such as AI and automation, are impacting the role of CX ambassadors in building rapport and creating personalized experiences for customers in today's digital age?

Advancements in technology like AI and automation are transforming the role of CX ambassadors by allowing them to leverage data-driven insights to create more personalized experiences for customers. With AI, CX ambassadors can better understand customer preferences and behaviors, leading to more targeted interactions. Automation streamlines processes, allowing ambassadors to focus on building rapport and providing high-quality service. Overall, these technologies enable CX ambassadors to deliver more efficient, tailored, and memorable experiences for customers in the digital age.