How do you navigate the challenge of distinguishing genuine customer feedback from biased or fake reviews when making purchasing decisions online?

When making purchasing decisions online, I navigate the challenge of distinguishing genuine customer feedback from biased or fake reviews by looking for patterns in the reviews. I pay attention to the specifics mentioned in the reviews, such as product features, pros, and cons. I also consider the overall tone of the reviews and whether they seem authentic. Additionally, I look for reviews from verified purchasers or reputable sources to help me make a more informed decision.