How can companies identify and cultivate potential CX ambassadors within their organization to help build brand reputation and trust among customers?

Companies can identify potential CX ambassadors by looking for employees who consistently demonstrate exceptional customer service skills, passion for the brand, and a willingness to go above and beyond for customers. Once identified, companies can cultivate these ambassadors by providing training and resources to help them further develop their skills and knowledge. By empowering these employees to act as advocates for the brand, companies can leverage their influence to build brand reputation and trust among customers through positive word-of-mouth and authentic interactions.