How do you approach handling dissatisfied customers who have had negative experiences with your product or service, and what strategies do you use to turn their experience around and retain their loyalty?

When handling dissatisfied customers, I first listen to their concerns and empathize with their experience. I then apologize for any inconvenience caused and offer a solution to rectify the situation, such as a refund, replacement, or discount. To retain their loyalty, I follow up with the customer to ensure their issue has been resolved satisfactorily and offer incentives for their continued business, such as discounts on future purchases or personalized offers. Additionally, I use feedback from their experience to improve our products or services to prevent similar issues in the future.