How can a CX ambassador effectively handle a situation where a customer is dissatisfied with the product or service they received, and what creative approaches can they use to exceed customer expectations and leave a lasting impression?

A CX ambassador can effectively handle a dissatisfied customer by actively listening to their concerns, empathizing with their situation, and offering a genuine apology. To exceed customer expectations, they can offer a personalized solution, such as a discount or free upgrade, and follow up to ensure the issue has been resolved to the customer's satisfaction. Additionally, they can provide proactive communication throughout the process and offer a small gesture of goodwill, such as a handwritten note or a gift card, to leave a lasting positive impression on the customer.