In addition to language, what other cultural factors should companies consider when developing a global branding strategy to effectively connect with customers around the world?

In addition to language, companies should consider cultural norms, values, beliefs, and traditions when developing a global branding strategy. Understanding the local customs and traditions of different regions can help companies tailor their messaging and branding to resonate with customers in those areas. It is also important to consider the aesthetics, colors, and symbols that are culturally significant in different regions to ensure that the branding is appealing and relatable to the target audience. Lastly, companies should be aware of cultural taboos and sensitivities to avoid any potential missteps that could alienate customers and damage their brand reputation.