How can employees proactively gather customer feedback to drive continuous improvement and create exceptional customer experiences?

Employees can proactively gather customer feedback by implementing regular surveys, suggestion boxes, and feedback forms to collect insights from customers. They can also engage in active listening during interactions with customers to understand their needs and preferences. Additionally, employees can leverage social media platforms and online review sites to monitor customer feedback and respond promptly to any issues or concerns raised. By analyzing this feedback, employees can identify areas for improvement, make necessary changes, and ultimately create exceptional customer experiences.