How can companies ensure that their efforts to foster transparency and open communication not only improve internal CX communication initiatives, but also lead to tangible business outcomes such as increased customer satisfaction and loyalty?

Companies can ensure that their efforts to foster transparency and open communication improve internal CX communication initiatives by consistently sharing relevant information with employees, encouraging feedback and dialogue, and being transparent about decision-making processes. By creating a culture of open communication, employees are more likely to understand the company's goals and values, leading to better customer interactions. This can result in increased customer satisfaction and loyalty as customers appreciate the transparency and consistency in their interactions with the company. Ultimately, this can lead to tangible business outcomes such as increased customer retention, positive word-of-mouth referrals, and improved brand reputation.