How can companies create a sense of ownership and empowerment among employees to drive innovation in the design process and ensure that user needs are met effectively?

Companies can create a sense of ownership and empowerment among employees by involving them in decision-making processes, providing opportunities for professional growth and development, and recognizing and rewarding their contributions. By fostering a culture of collaboration and open communication, employees are more likely to feel invested in the success of the design process and motivated to innovate. Additionally, regular feedback sessions and user testing can help ensure that user needs are being met effectively, allowing employees to see the impact of their work and further enhancing their sense of ownership and empowerment.