How can companies foster a sense of ownership and accountability among their employees to ensure that their interactions with customers are consistently aligned with the company's values and goals?

Companies can foster a sense of ownership and accountability among their employees by clearly communicating the company's values and goals and ensuring that they are understood and embraced by all team members. Providing training and development opportunities that empower employees to make decisions and take ownership of their work can also help instill a sense of responsibility. Recognizing and rewarding employees who demonstrate alignment with the company's values and goals can further reinforce a culture of ownership and accountability. Regular feedback and performance evaluations can also help employees understand how their actions impact the company's overall success and encourage them to consistently align their interactions with customers accordingly.