How can companies ensure that their recognition and rewards program is not only motivating employees in the short term, but also fostering a long-lasting culture of exceptional customer service within the organization?

Recognition
Companies can ensure that their recognition and rewards program is motivating employees in the short term and fostering a long-lasting culture of exceptional customer service by aligning rewards with behaviors that contribute to exceptional customer service. They can also regularly communicate the importance of exceptional customer service and recognition within the organization. Additionally, companies can provide ongoing training and development opportunities to help employees improve their customer service skills. Lastly, leaders should lead by example by demonstrating and recognizing exceptional customer service behaviors themselves.