How can companies create a culture that values and prioritizes intercultural competence in the workplace, beyond just incorporating it into performance evaluations, to ensure long-term success in global markets?

Companies can create a culture that values and prioritizes intercultural competence in the workplace by promoting diversity and inclusion initiatives, providing ongoing training and development opportunities for employees to enhance their intercultural skills, and fostering open communication and collaboration among team members from different cultural backgrounds. Additionally, leadership should actively demonstrate and promote intercultural competence through their actions and decisions, and establish clear goals and expectations for intercultural competence within the organization. By embedding intercultural competence into the company's values and practices, employees will be better equipped to navigate and succeed in global markets in the long term.