How can companies ensure that their CX awards program not only recognizes outstanding customer experiences, but also fosters a culture of continuous improvement and innovation within the organization?

Companies can ensure that their CX awards program fosters a culture of continuous improvement and innovation by tying the recognition of outstanding customer experiences to specific metrics and goals related to improvement and innovation. They can also provide training and resources to employees to help them develop new skills and ideas for enhancing the customer experience. Additionally, companies can encourage collaboration and cross-functional teamwork to drive innovation and improvement across the organization. Regularly soliciting feedback from customers and employees can also help identify areas for improvement and innovation within the organization.