How can organizations ensure that cross-functional collaboration not only improves customer experience outcomes but also fosters innovation and creativity within the team?

Organizations can ensure that cross-functional collaboration improves customer experience outcomes and fosters innovation and creativity within the team by creating a culture that values diversity of thought and encourages open communication. They can also establish clear goals and objectives for collaboration, provide training and resources to support teamwork, and recognize and reward collaborative efforts. Additionally, fostering a supportive and inclusive environment where team members feel empowered to share ideas and take risks can help drive innovation and creativity in cross-functional teams.