How can companies ensure that cross-departmental collaboration not only improves customer engagement and drives sustainable growth, but also fosters a culture of innovation and creativity within the organization?

Companies can ensure that cross-departmental collaboration improves customer engagement and drives sustainable growth by creating a shared vision and goals that align with customer needs. They can foster a culture of innovation and creativity by encouraging open communication, sharing resources and knowledge across departments, and recognizing and rewarding collaborative efforts. Additionally, providing training and development opportunities for employees to enhance their skills and adapt to changing market demands can also contribute to a culture of innovation within the organization.