How can companies ensure that their CX awards program not only motivates employees and drives customer satisfaction, but also fosters a culture of continuous improvement and innovation in customer interactions?

Companies can ensure that their CX awards program motivates employees and drives customer satisfaction by setting clear and measurable goals for performance improvement. To foster a culture of continuous improvement and innovation, companies should encourage open communication and feedback between employees and management, as well as provide ongoing training and development opportunities. Recognizing and rewarding employees for their innovative ideas and successful customer interactions can also help to reinforce a culture of continuous improvement and innovation within the organization.