How can leaders promote a culture of innovation and adaptability in the face of constant change, while still maintaining a strong sense of company values and purpose?

Purpose
Leaders can promote a culture of innovation and adaptability by encouraging open communication, collaboration, and experimentation within the organization. They should foster a mindset of continuous learning and improvement, while also providing the necessary resources and support for employees to take risks and try new approaches. It is important for leaders to consistently reinforce the company's values and purpose, aligning innovation efforts with the overall mission and goals of the organization to ensure that change is purposeful and aligned with the company's core values.