How can businesses ensure that their use of technology fosters genuine connections with customers, rather than creating a barrier to personal interaction?

Businesses can ensure that their use of technology fosters genuine connections with customers by prioritizing personalized communication and actively engaging with customers through various digital channels. They should also focus on creating seamless and user-friendly online experiences that enhance rather than replace human interaction. Additionally, businesses can leverage technology to gather customer feedback and tailor their products or services to meet customer needs and preferences. Lastly, maintaining transparency and authenticity in their online interactions can help businesses build trust and establish meaningful relationships with customers.