How can businesses ensure that their appreciation efforts are genuine and authentic in order to truly impact customer loyalty and employee performance positively? What steps can they take to avoid superficial gestures of appreciation and cultivate a culture of sincere gratitude within their organization?

Businesses can ensure that their appreciation efforts are genuine and authentic by being specific in their recognition, showing consistency in their appreciation efforts, and involving employees in the process. They can avoid superficial gestures by focusing on meaningful actions rather than just words, personalizing their appreciation to individual preferences, and regularly soliciting feedback from customers and employees to understand what truly matters to them. To cultivate a culture of sincere gratitude, businesses can lead by example, create opportunities for peer-to-peer recognition, and integrate appreciation into their core values and daily operations.