How can companies ensure that feedback and collaboration are ingrained in the company culture, rather than just being seen as temporary initiatives?

Companies can ensure that feedback and collaboration are ingrained in the company culture by consistently emphasizing their importance through communication and actions. This can include implementing regular feedback mechanisms, promoting open communication channels, and recognizing and rewarding collaboration efforts. Additionally, leaders should lead by example by actively seeking feedback, encouraging collaboration, and incorporating feedback into decision-making processes. By embedding these practices into the company's values and norms, feedback and collaboration can become integral parts of the company culture rather than just temporary initiatives.