How can companies ensure that employee ownership and empowerment are ingrained in their company culture to drive continuous improvement in CX initiatives, and what role does leadership play in fostering this culture of accountability and innovation?

Companies can ensure that employee ownership and empowerment are ingrained in their company culture by fostering open communication, providing training and development opportunities, and recognizing and rewarding employees for their contributions to CX initiatives. Leadership plays a crucial role in fostering this culture by setting clear expectations, leading by example, and empowering employees to make decisions and take ownership of their work. By creating a culture of accountability and innovation, companies can drive continuous improvement in CX initiatives, leading to enhanced customer satisfaction and loyalty.