How can companies ensure that their employees not only understand and embody company values, but also actively champion them both internally and externally to enhance the overall customer experience and brand reputation?

Companies can ensure that their employees understand and embody company values by clearly communicating these values through regular training and reinforcement. They can also incentivize employees to champion these values by recognizing and rewarding those who exemplify them. Additionally, leaders should lead by example and consistently demonstrate the company values in their own actions. Encouraging open communication and feedback channels can also help employees feel empowered to embody and champion company values both internally and externally.