How can companies ensure that their employees understand the importance of being CX ambassadors and are motivated to actively participate in cultivating a customer-centric culture?

Leadership By Example
Companies can ensure that their employees understand the importance of being CX ambassadors by providing training and education on the value of customer experience. They can also create incentives and recognition programs to motivate employees to actively participate in cultivating a customer-centric culture. Additionally, companies can lead by example by demonstrating their commitment to customer experience through their actions and decisions. Regular communication and feedback channels can also help reinforce the importance of being CX ambassadors and keep employees engaged in the process.