How can companies ensure that their employees not only understand the importance of customer orientation and exceptional service, but also actively embody these values in their daily interactions with customers and colleagues?

Companies can ensure that their employees understand the importance of customer orientation and exceptional service by providing thorough training and ongoing support. This can include role-playing exercises, workshops, and regular feedback sessions. Additionally, companies should lead by example and demonstrate these values themselves, creating a culture that prioritizes customer satisfaction. Recognizing and rewarding employees who consistently embody these values can also motivate others to do the same. Overall, fostering a customer-centric mindset requires a combination of education, support, leadership, and recognition.