How can companies ensure that their customer-centric values are ingrained in the company culture and not just seen as a temporary initiative?

Companies can ensure that their customer-centric values are ingrained in the company culture by consistently reinforcing these values through training, communication, and recognition programs. They should also align their business processes and decision-making with these values to demonstrate their commitment to customer satisfaction. Additionally, leaders should actively role model customer-centric behaviors and empower employees to make decisions that prioritize customer needs. Finally, companies should regularly solicit feedback from customers and employees to measure the effectiveness of their customer-centric initiatives and make adjustments as needed to maintain a focus on customer satisfaction.