How can organizations ensure that their customer-centric culture not only empowers employees to become passionate advocates for the customer experience, but also fosters a sense of collaboration and innovation among team members?

Organizations can ensure a customer-centric culture by setting clear expectations and providing training on customer service. They can empower employees by giving them autonomy to make decisions that benefit the customer. To foster collaboration and innovation, organizations can create a supportive environment where team members feel comfortable sharing ideas and working together towards common goals. Additionally, recognizing and rewarding employees who go above and beyond to improve the customer experience can further motivate them to be advocates for the customer.