How can companies effectively communicate the importance of a customer-centric culture to employees who may be resistant to change, and motivate them to embrace and embody customer-centric values in their daily interactions?

Companies can effectively communicate the importance of a customer-centric culture by providing clear examples of how it benefits both customers and the organization. They can also involve employees in the process by seeking their input and feedback on ways to improve customer experience. Motivating employees to embrace customer-centric values can be achieved by recognizing and rewarding those who demonstrate these behaviors, providing ongoing training and support, and creating a positive work environment that encourages collaboration and innovation.