How can companies ensure that their customer-centric culture is ingrained in every aspect of their organization, from frontline employees to senior management, in order to truly drive long-term customer satisfaction and loyalty?

Companies can ensure their customer-centric culture is ingrained by consistently communicating the importance of customer satisfaction at all levels of the organization. This can be achieved through regular training, performance evaluations, and recognition programs that reinforce the value of prioritizing customer needs. Additionally, companies should empower employees to make decisions that prioritize customer satisfaction, and create systems that gather and act on customer feedback. By aligning incentives, processes, and communication around the customer experience, companies can create a culture that drives long-term customer satisfaction and loyalty.