How can companies ensure that their CX awards program not only motivates employees to perform better, but also fosters a culture of customer-centricity throughout the organization to ultimately drive long-term success and growth?

Companies can ensure that their CX awards program motivates employees and fosters a customer-centric culture by aligning recognition with key performance indicators related to customer experience. This can include metrics such as customer satisfaction scores, retention rates, and customer feedback. Additionally, companies should communicate the importance of customer-centricity and recognition for excellent customer service throughout the organization to reinforce the desired behavior. Providing ongoing training and development opportunities focused on improving CX skills can also help employees understand the value of delivering exceptional customer experiences and drive long-term success and growth.