How can companies ensure that their employees are fully aligned with a customer-centric organizational culture to drive innovation and growth?

Companies can ensure that their employees are fully aligned with a customer-centric organizational culture by clearly communicating the importance of customer satisfaction and creating a shared vision of putting customers at the center of all business decisions. Providing training and development opportunities that emphasize the value of customer feedback and engagement can also help employees understand the importance of a customer-centric approach. Additionally, recognizing and rewarding employees who demonstrate behaviors that align with the organization's customer-centric values can further reinforce this culture and drive innovation and growth.