How can a company ensure that its customer-centric culture is ingrained in every department and level of the organization, rather than just being a superficial marketing strategy?

A company can ensure that its customer-centric culture is ingrained in every department and level of the organization by first establishing clear values and priorities that prioritize customer satisfaction. This can be reinforced through consistent communication, training, and recognition of employees who embody these values. Additionally, integrating customer feedback into decision-making processes and regularly evaluating customer satisfaction metrics can help ensure that the customer remains at the center of all operations. Finally, leadership must lead by example and actively demonstrate a commitment to putting the customer first in order to create a truly customer-centric culture throughout the organization.