How can businesses ensure that cross-functional collaboration is ingrained in their company culture in order to consistently deliver an exceptional customer experience?

Businesses can ensure cross-functional collaboration is ingrained in their company culture by promoting open communication and transparency among teams. They can also establish clear goals and objectives that emphasize the importance of working together towards a common purpose. Providing training and resources for employees to develop their collaboration skills can also help foster a culture of teamwork. Additionally, recognizing and rewarding individuals and teams that demonstrate successful cross-functional collaboration can further reinforce this behavior within the organization.