How can companies foster a culture of continuous improvement through the utilization of customer feedback in employee evaluations?

Companies can foster a culture of continuous improvement by incorporating customer feedback into employee evaluations. This can be done by regularly collecting feedback from customers and sharing it with employees during performance reviews. Employees can then use this feedback to identify areas for improvement and set goals for development. By linking customer feedback to employee evaluations, companies can create a feedback loop that motivates employees to continuously improve and deliver better customer experiences.