How can companies foster a culture of continuous improvement in customer experience, where employees are empowered to proactively identify and address challenges in order to enhance overall CX values?

Companies can foster a culture of continuous improvement in customer experience by providing employees with training and resources to understand customer needs and expectations. Encouraging open communication and feedback channels can empower employees to proactively identify and address challenges in real-time. Recognizing and rewarding employees who contribute to enhancing CX values can further motivate them to prioritize customer satisfaction. Creating a collaborative environment where cross-functional teams work together to implement process improvements can also help drive a culture of continuous improvement in customer experience.