How can companies ensure that their CX awards program not only recognizes outstanding customer experiences, but also fosters a culture of continuous improvement and innovation within their organization?

Companies can ensure that their CX awards program fosters a culture of continuous improvement and innovation by tying the awards criteria to specific metrics related to customer satisfaction and loyalty. They can also encourage employees to share best practices and success stories through the awards program, fostering a culture of learning and collaboration. Additionally, companies can use the awards program as a platform to showcase innovative ideas and initiatives that have positively impacted the customer experience, inspiring others to think creatively and push boundaries in their own work.