How can companies ensure that their CX awards program not only recognizes outstanding customer service, but also fosters a culture of collaboration and teamwork among employees to drive collective innovation and continuous improvement throughout the organization?

Companies can ensure that their CX awards program fosters a culture of collaboration and teamwork by aligning recognition criteria with values that promote collaboration and innovation. They can also involve employees in the selection process to encourage peer-to-peer recognition and highlight team achievements. Additionally, companies can provide training and resources to help employees develop their skills and contribute to a culture of continuous improvement. Lastly, creating opportunities for cross-functional collaboration and sharing of best practices can help drive innovation and improve overall customer experience.