How can businesses effectively cultivate a culture of brand advocacy among their employees, and what strategies can be implemented to sustain long-term engagement and loyalty towards the brand?

Businesses can cultivate a culture of brand advocacy among employees by fostering a strong sense of purpose and values within the organization. This can be achieved through clear communication, training programs, and recognition of employees who embody the brand's values. To sustain long-term engagement and loyalty, businesses can implement strategies such as regular feedback sessions, opportunities for career development, and creating a positive work environment that fosters a sense of belonging and pride in the brand. Ultimately, by investing in their employees and creating a supportive culture, businesses can build a strong foundation for brand advocacy that will endure over time.