How can companies ensure that their employees are not only embodying company values in their interactions with customers, but also truly understanding and internalizing the importance of a customer-centric culture in driving business success?

Companies can ensure that their employees embody company values and understand the importance of a customer-centric culture by providing thorough training and ongoing development opportunities. This includes clearly communicating expectations, offering regular feedback, and recognizing and rewarding employees who demonstrate customer-centric behaviors. Additionally, fostering a culture of open communication and transparency can help employees feel connected to the company's values and goals. Encouraging collaboration and teamwork among employees can also reinforce the importance of prioritizing customer needs and satisfaction in driving business success.