How can companies ensure that their customer-centric culture is ingrained in every department and employee, and not just a superficial marketing strategy?

Companies can ensure that their customer-centric culture is ingrained in every department and employee by clearly communicating the importance of customer satisfaction and providing ongoing training and support to reinforce this mindset. They can also establish key performance indicators related to customer service and incorporate them into employee evaluations and rewards systems. Additionally, companies can lead by example by demonstrating a commitment to customer-centric values at all levels of the organization and fostering a collaborative and customer-focused work environment. Regularly soliciting feedback from customers and employees can also help companies identify areas for improvement and ensure that their customer-centric culture remains authentic and effective.